For owners and operators
Guides
before you decide.
Two readers, one library. Owners working out whether to sell and what the asset is worth, and companies working out where to operate and whether to own the building. Written by the broker who does the work.
No forms to read them · nothing gated
Start here
Three decision guides, then one for each asset class. Read these three in order if you are early, and jump to the third if you already have a broker in front of you.
How to sell a warehouse in Fort Lauderdale
The seven steps in the order they happen, what sets the price in Broward, the zoning trap that catches out-of-town buyers, and the three mistakes that cost owners the most.
What is my industrial property worth?
Why no website can price a warehouse or a truck yard, what sets the number in each of the six asset classes, and what a real broker opinion of value contains.
How to choose an industrial broker
Nine questions to ask before you sign anything, what a weak answer sounds like, the three kinds of broker working this market, and when each one is the right call.
By asset class
One guide for each of the six things Phil sells. A generalist prices a truck yard on building square footage and gets it wrong, so each of these is written for the asset rather than for property in general.
Industrial outdoor storage
Why the asset is the ground rather than the building, how usable acreage differs from lot size, and the zoning answer that decides the number.
Small bay and flex
Here the building is the asset and the rent roll is the price. Unit mix, rollover, expense recovery, and the surplus yard nobody prices.
Warehouse
The seven steps in the order they happen, what sets the price in Broward, the city by city zoning trap, and the four buyer pools.
Truck parking and terminals
Permitted use carries the value, position is measured in drive time, and a cross-dock makes it a different asset with a different buyer.
RV and boat storage
The asset class that travels, so the buyer list is national. Stall mix, occupancy against waiting list, rate history and room to expand.
Industrial land
Priced on entitlement rather than acreage. Utilities, access, wetland, approval timeline, and what is recorded against the parcel.
If you run the business, not the investment
Three pages for companies rather than investors. Whether to own the building you work out of, how to find space that fits an operation, and what to do if your company already owns its site.
Buy or lease?
Control and time horizon decide this, not the monthly payment. When owning wins, when leasing wins, and what owning a building actually commits you to.
Finding space that fits
Write the requirement before you search, check that your use is permitted where you are looking, and understand why the listed market is not the whole market.
Sale leaseback
If your company owns the building it operates from, the equity in it is capital sitting still. How it works, what sets the price, and when it is the wrong move.
Guides and reports are different things
Which one do you want?
Guides answer a decision you are making. They stay true for years, and they get corrected rather than replaced.
Reports answer a question about the market at a point in time. Every figure in them is named, dated and linked to its source, and they go out once or twice a month.
Who writes these
Phil Maisano
Phil has worked industrial and storage real estate since 2020 and nothing else. IOS yards, truck parking and terminals, warehouse, small bay flex, RV and boat storage, and industrial land. He writes these pages himself, and he concludes every valuation himself after seeing the site.
37 deals closed and $125,000,000 in volume since 2024. The closed list, with addresses and photographs, is on the closed deals page.
Where this applies
Phil sells industrial across Florida. Open the page for your market to see what trades there and what sets the price.
Next step
Find out what your property is worth.
A confidential broker opinion of value, at no cost and with no obligation to list. Phil sets the number himself.